SEO Audit — gonivo.com

{{
  "@context": "https://schema.org",
  "@graph": [
    {{
      "@type": "SoftwareApplication",
      "name": "Nivo",
      "applicationCategory": "BusinessApplication",
      "operatingSystem": "Web-based",
      "description": "Nivo is the operations platform designed for small to mid-sized multi-day tour operators who want streamlined workflows and sustainable growth.",
      "keywords": "Multi-Day Tour Operator Software, Tour Management System, Itinerary Builder, Travel Tech, Tour Operations",
      "offers": {{
        "@type": "Offer",
        "price": "0",
        "priceCurrency": "USD",
        "description": "Launch Offer: 1% booking fee, $0 monthly subscription for early adopters."
      }},
      "author": {{
        "@type": "Organization",
        "name": "Nivo",
        "url": "https://gonivo.com"
      }},
      "featureList": [
        "Multi-Day Trip Proposals",
        "Traveler Management",
        "AI-Powered Efficiency",
        "Booking Management",
        "Payment Collections",
        "Content Library"
      ],
      "audience": {{
        "@type": "BusinessAudience",
        "audienceType": "Multi-Day Tour Operators"
      }}
    }},
    {{
      "@type": "Organization",
      "name": "Nivo",
      "url": "https://gonivo.com",
      "logo": "https://gonivo.com/assets/logo.png",
      "sameAs": [
        "https://www.linkedin.com/company/gonivo/",
        "https://www.facebook.com/gonivotravel"
      ],
      "contactPoint": {{
        "@type": "ContactPoint",
        "contactType": "sales",
        "email": "hello@gonivo.com"
      }},
      "parentOrganization": {{
        "@type": "Organization",
        "name": "Softrip",
        "url": "https://softrip.com"
      }}
    }},
    {{
      "@type": "FAQPage",
      "mainEntity": [
        {{
          "@type": "Question",
          "name": "How is Nivo different from other tour operator software?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Nivo is specifically designed for small to medium tour operators who create custom or tailor-made trips. Unlike simple booking platforms or complex enterprise systems, Nivo provides a perfect middle ground with the essential features you need in one integrated platform. With 25+ years of industry experience, we've built Nivo to address the real operational challenges tour operators face when scaling their businesses."
          }}
        }},
        {{
          "@type": "Question",
          "name": "How is Nivo priced?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Our early adopter's Launch Offer currently features a simple 1% booking fee with no monthly subscription fees. This allows you to start using Nivo without any upfront costs. As your business grows and processes more bookings, we grow with you. This pricing model is only available for a limited time during our launch phase."
          }}
        }},
        {{
          "@type": "Question",
          "name": "How long does it take to get started with Nivo?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Most customers can set up their account and create their first proposal within hours. Our intuitive interface and streamlined onboarding process are designed to get you up and running quickly. You don't need any technical expertise, and our team is available to help you through the process."
          }}
        }},
        {{
          "@type": "Question",
          "name": "Can I customize the look of my proposals and itineraries?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Absolutely! Nivo allows you to customize your proposals and travel documents with your brand colors, fonts, and logo. You can create beautiful, branded materials that help you win business and provide a consistent experience for your customers from first contact through travel."
          }}
        }},
        {{
          "@type": "Question",
          "name": "How does the payment processing work?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Accept payments directly through your custom proposal pages or integrate seamlessly with your existing website. Choose flexible payment options including deposits, installments, and split payments. With direct Stripe integration, your funds flow straight to your account while we handle the technical complexity."
          }}
        }},
        {{
          "@type": "Question",
          "name": "Do I need to be tech-savvy to use Nivo?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Not at all! Nivo is designed with user-friendliness in mind. Our drag-and-drop itinerary builder, intuitive interface, and step-by-step workflows make it easy for anyone to use. You don't need any technical expertise to get started, and our support team is always available to help."
          }}
        }},
        {{
          "@type": "Question",
          "name": "How does Nivo's AI functionality work?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Nivo includes AI functionality that helps automate tedious tasks like itinerary building and copywriting. The AI uses your own content from your content library to generate customized itineraries in seconds, while maintaining your voice and expertise."
          }}
        }},
        {{
          "@type": "Question",
          "name": "Can I share relevant passenger information with my suppliers?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Yes, Nivo makes it easy to collect and share traveler data. You can gather passenger information during booking or pre-departure using our 20+ ready-to-use information fields. Then, you can quickly export this data to share with suppliers."
          }}
        }},
        {{
          "@type": "Question",
          "name": "Can I use Nivo if I'm just starting my tour business?",
          "acceptedAnswer": {{
            "@type": "Answer",
            "text": "Yes! Nivo is perfect for new tour operators. Our platform scales with you as you grow, starting with the essential features you need without overwhelming you with complex functionality. Our pay-as-you-go pricing model means you only pay when you're making money, making it ideal for new businesses."
          }}
        }}
      ]
    }},
    {{
      "@type": "BreadcrumbList",
      "itemListElement": [
        {{
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://gonivo.com/"
        }},
        {{
          "@type": "ListItem",
          "position": 2,
          "name": "About",
          "item": "https://gonivo.com/about"
        }},
        {{
          "@type": "ListItem",
          "position": 3,
          "name": "Blog",
          "item": "https://gonivo.com/blog"
        }}
      ]
    }},
    {{
      "@type": "WebSite",
      "name": "Nivo",
      "url": "https://gonivo.com",
      "description": "The operations platform for multi-day tour operators",
      "potentialAction": {{
        "@type": "SearchAction",
        "target": "https://gonivo.com/blog?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }}
    }},
    {{
      "@type": "Product",
      "name": "Nivo Tour Operator Platform",
      "description": "All-in-one operations platform for multi-day tour operators featuring proposal building, traveler management, payment processing, and AI-powered automation.",
      "brand": {{
        "@type": "Brand",
        "name": "Nivo"
      }},
      "offers": {{
        "@type": "Offer",
        "price": "0",
        "priceCurrency": "USD",
        "priceValidUntil": "2026-12-31",
        "availability": "https://schema.org/InStock",
        "description": "Launch Offer: 1% booking fee per transaction, $0 monthly subscription. Lock in this rate forever as an early adopter."
      }},
      "aggregateRating": {{
        "@type": "AggregateRating",
        "ratingValue": "5",
        "reviewCount": "10",
        "bestRating": "5"
      }}
    }},
    {{
      "@type": "Person",
      "@id": "https://gonivo.com/#betsy-harbison",
      "name": "Betsy Harbison",
      "jobTitle": "Founder",
      "worksFor": {{
        "@type": "Organization",
        "name": "Nivo"
      }},
      "sameAs": [
        "https://www.linkedin.com/in/betsy-brandt-fpc/"
      ],
      "description": "Founder of Nivo with 25+ years of experience in enterprise travel technology and tour operations."
    }},
    {{
      "@type": "BlogPosting",
      "headline": "The Bar Has Changed: Why Software Should Give Operators Control Back",
      "description": "I rebuilt our website in a single Sunday using modern AI tooling. What changed wasn't just speed — it was control, higher quality, and the collapse of coordination into execution.",
      "articleSection": "Product Vision",
      "author": {{
        "@id": "https://gonivo.com/#betsy-harbison"
      }},
      "datePublished": "2026-01-06",
      "dateModified": "2026-01-07",
      "publisher": {{
        "@type": "Organization",
        "name": "Nivo",
        "url": "https://gonivo.com",
        "logo": {{
          "@type": "ImageObject",
          "url": "https://gonivo.com/assets/logo.png"
        }}
      }},
      "mainEntityOfPage": "https://gonivo.com/blog/the-bar-has-changed",
      "wordCount": "1500",
      "keywords": "AI software, tour operator automation, travel tech, coordination, productivity"
    }},
    {{
      "@type": "BlogPosting",
      "headline": "Everyone Is Building the Same Travel Tech. We're Not.",
      "description": "Why building the same features (bookings, payments, itineraries) isn't enough, and why the future is autonomous agents.",
      "articleSection": "Product Vision",
      "author": {{
        "@id": "https://gonivo.com/#betsy-harbison"
      }},
      "datePublished": "2025-12-16",
      "dateModified": "2025-12-16",
      "publisher": {{
        "@type": "Organization",
        "name": "Nivo",
        "url": "https://gonivo.com",
        "logo": {{
          "@type": "ImageObject",
          "url": "https://gonivo.com/assets/logo.png"
        }}
      }},
      "mainEntityOfPage": "https://gonivo.com/blog/everyone-is-building-the-same-travel-tech",
      "wordCount": "900",
      "keywords": "travel tech, tour operator software, SaaS, autonomous agents"
    }}
  ]
}}